Portal leads are cheap. Site visits are not.
Every enquiry arrives as a phone number. Affluence tier, income band and the life events that come before a purchase come back against it, so the visit is booked for someone who can buy.
Businesses already running on the graph.
Developers, brokerages and consumer platforms qualifying their own enquiries on ZipLabs data.
Paying for enquiries and selling to buyers.
The gap between those two words is where the marketing budget goes.
An enquiry is a phone number and a hope
Portals and campaigns deliver volume, priced per lead. Nothing in what arrives says whether the person can buy at your price, and the team finds out by spending a day on it.
One buyer arrives as three leads
The same person came through a portal, an advertisement and a walk-in. Three rows, three follow-ups, three people calling them, and a cost per lead counted three times.
The buying window opened without you
People buy property around events — a marriage, a move, a promotion, a windfall. Those months are when the decision gets made, and a follow-up in the wrong quarter is a wasted call.
The visit goes to somebody who can close.
Each of these starts from an enquiry you already paid for and ends with a better use of the next hour.
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as they arrivein band, rankedfewer calls, more people on site
The enquiry list, ordered before the callback
The same enquiries, sorted by who is in your price band and who is close to buying. The team still calls everyone, but it calls the right ones while they are still deciding.
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MK +91 ••••• 2210 portal enquiry M. Kulkarni · 34 unknown in bandmatching the number… reading affluence… salaried · senior · own car, no home
A number becomes a buyer
What they do, what they earn, what they already own. Enough to know whether this is a first home at the lower end of the tower or the penthouse conversation, before anyone drives anywhere.
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SD S. Datta renting · 3 yrs married · relocating call nowincome up new city
The life event that comes before a purchase
Nobody wakes up wanting a mortgage. They get married, take a job in another city, have a second child. Those are the months the search actually starts, and they are observable.
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inbox: 3 new enquiriesmatching identifiers…P portal same personW walk-in same person3 enquiries · 1 buyer · 1 owner
One buyer, three portals, one record
Resolving enquiries to the person behind them collapses the duplicates. One owner, one history, one conversation — and a cost per lead that finally counts what it should.
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TB T. Bosesaid no, 2025 change observed…promoted band moved upTBNRAS 3 old enquiries worth reopening
The “not now” from last year is ready now
A dead lead is usually a lead with bad timing. Watching the old file for a promotion or a move turns a database nobody opens into the cheapest pipeline the sales team has.
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₹2–3 Cr bandsalaried no home ownedmatching to inventory…tower B, 3BHK 1,900 in band✓ the right tower to the right list
Inventory matched to the budget band
Unsold stock at one price point and an audience at another is the most expensive mistake in the campaign. Segment by band and each tower gets shown to the people who can pay for it.
The profile, on the enquiry the desk opens.
The same profile, delivered either to your own systems or into the CRM the sales team already lives in.
Consumer Intelligence
A phone number in, the person out — demographics and profession globally, with income band and financial health on top for India. By API, or as a list you send us and get back enriched.
Integrations
The same intelligence inside Zoho CRM or TeleCRM, filling in on every enquiry that enters the system or on a manual trigger. No API work, and nothing new for the desk to learn.
Enquiry data, handled properly.
Matching runs on hashed identifiers, so an enquiry file can be scored without the raw list leaving your side. Purpose, scope and retention are agreed before the first record moves, and every attribute traces to where it came from.
Security & Trust Centre
EU & UK
California
Audited
What a sales head
asks first
Can you tell us who is looking to buy a house?
Not directly, and be careful of anyone who says they can. What exists is the next best thing: affluence tier, income band and the life events that reliably precede a purchase. Combined with an enquiry somebody already made, that is a strong reason to call this week rather than next quarter — but it is a propensity signal, not a declaration of intent.
Which attributes are India-only?
Income band, credit health and existing obligations are India coverage. Demographics and professional data run globally on the same 1B+ person graph. Consumer Intelligence sets out what each package contains.
Will this work on the leads we already bought?
That is usually the fastest place to prove it. Send an old file, get it back enriched and ranked, and check the top of the list against the enquiries that actually turned into visits. No media spend involved and the answer arrives in days.
Do we need a developer to use it?
No. Three routes exist: the API for anything real time, an offline list you send and get back enriched, and the CRM integration, where the profile appears on the enquiry record your team already opens.
How current is the record?
The graph is monitored rather than snapshotted — over a million changes are observed and reconciled — so a promotion or a move updates the profile instead of waiting for the next file. That is what makes reopening a year-old enquiry worth doing.
See which enquiries were real.
Send last month's file. We will hand it back ranked and de-duplicated, and you can check it against the ones that actually came to site.